Our Team


Frederick J. (Rick) Russell, III
President and Founder

Rick got his start in financial services as an insurance agent with John Hancock in 1975. He realized early on that while insurance plays an important role in a family’s financial security, it comprised only a portion of their total financial picture. This shared vision was the basis for the establishment of Acorn Financial Services in 1984, where Rick served in a variety of management positions, including director of training, investment specialist, and director of retirement and estate planning. In 1995, he set out on his own, establishing Acorn Consulting Services. Over the years, Rick's client base has grown purely through reputation and word of mouth. Rick serves his clients in all areas of financial planning and investment management.

A dedicated financial services professional, Rick is a Chartered Life Underwriter (CLU)and Chartered Financial Consultant (ChFC). He is a past president of The Society of Financial Services Professionals, Northern New Jersey Chapter and maintains insurance and general securities licenses in several states.

Rick earned a bachelor's degree from Buffalo State College, followed by a master's of science degree in financial services from The American College, where he was awarded graduate certificates in estate planning and taxation, and financial asset management. In order to keep current and continue to provide the most advanced, cutting-edge investment strategies and financial planning solutions, Rick regularly attends top-level symposiums and focus workshops in these fields.

Rick’s professional affiliations include membership in the National Association of Insurance and Financial Advisors and the Society of Financial Service Professionals, where he participates in a pro-bono project to provide one-on-one financial counseling to address the needs of individuals and families stricken with multiple sclerosis.


Joanna Russell
Director of Client Services

Joanna Russell joined Acorn Consulting in 2004 to assist with all areas of client service. Her careful attention to clients’ needs continues to help strengthen our long-standing client relationships. 

A graduate of Ramapo College of New Jersey, Joanna became a Registered Paraplannersm in 2005, and completed the financial planning certification program at Fairleigh Dickinson University in 2008. Joanna also holds insurance and general securities licenses. 

Since becoming an Investment Advisor Representative in 2014, Joanna has become an integral part of the advisory service platform at Acorn, focusing on planning and financial education for new clients.

In her current role as Acorn’s Director of Client Services, Ms. Russell is also responsible for preparation of client reviews and investment strategy reports.

About Us
Acorn Consulting Services, Inc., A Registered Investment Advisor is independent of Signator Investors, Inc. a member of FINRA, SIPC.